Having built a presence in specialty boutique shops nationwide, in 2012 the Talina Herman label made the obvious obvious progression to e-commerce, but over the succeeding years quickly reached a plateau in both brand awareness and sales. In 2015, Talina Hermann aimed to revitalize it’s label through a completely redevised digital strategy designed to promote the launch of 3 new designer collections and an all-new e-commerce store.
In order to bring the brand back into the spotlight, KBMI started from scratch, rebuilding the website’s backend analytics and reporting in order to provide guidance for a new digital strategy designed specifically to re-engage old customers and to attract the attention of new customers that fit the label’s customer profile (consumers of high-end fashion and luxury goods). Then, KBMI launched Talina’s first ever multi-channel marketing campaign, utilizing Product Listing Ads (PLAs), Retargeting, Facebook, and Instagram.
In less than a year, awareness and interest in the Talina Hermann label more than doubled, and KBMI was able to leverage new channels to increase e-commerce conversion rates and offer customers’ new paths to purchase - like a shoppable Instagram account (in Instagram), and Product Listing Ads in Google Adwords.
- Instagram following doubled, from 19 to 40k (110% increase)
- 400% increase in Facebook Ads Click Through Rate
- 50% increase in Traffic/Pageviews
- 600% increase in Product Lift
- Facebook Carousel Ads
- Shoppable Instagram
- Product Listing Ads (PLAs)
- Reports delivered monthly