Boys + Arrows takes flight with Paid Social Ads
During one of the most busy purchasing seasons of the year (Holiday 2016), KBMI utilized Facebook and Instagram Ads to help Boys + Arrows acquire customers and drive revenue:
Poised to fly
Founded in 2010 by Meagan Howard, Boys + Arrows is a fast-growing adventure lifestyle brand, setting the trend in women’s swimwear. Proudly made in Southern California, each swimwear piece is designed to inspire girls with an appetite for adventure and a passion for life. Headquarters are located in Ventura, California.
Following the most successful Spring/Summer season in the brand’s history, Boys and Arrows entered the Holiday Season of 2016 without a clear marketing strategy to expand its growth through the Winter off-season.
Recognizing the need to leverage their recent surge in popularity, Boys and Arrows sought out a digital marketing partner to assist and direct their paid marketing efforts to acquire new customers and to drive sales.
With proven expertise in both e-commerce customer acquisition and paid social marketing, KBMI was the perfect fit to quickly and profitably deploy a multi-channel strategy.
First and foremost, KBMI implemented a data-driven approach -- combing through thousands of data points in order to provide an accurate customer profile and channel targeting strategy.
- Google Analytics Audit and Optimization
- Facebook Ads Audit
- Audience Research and Optimization
From there, we worked directly with BA’s internal Marketing Team to assess the breadth and scope of their Holiday ‘16 product releases and determined the ideal marketing calendar and budget to drive both brand awareness and product revenue.
Within 30 days or our initial engagement, KBMI activated holistic campaigns across Facebook, Instagram, and Pinterest. We fully managed every aspect of the new campaigns, including creative assets, ad copy, landing page optimization, bid management, and ad placement insure maximum ROAS.
- Facebook Ads
- Instagram Ads
- Pinterest Ads
In the subsequent 30 days after our initial launch, KBMI delivered over 6x (600%) Return on Ad Spend, helped BA reach their short term customer acquisition and sales goals, and provided the proper analytical and strategic foundation for their upcoming primary sales season (Spring + Summer). Another notable stats include: